There are many reasons why we communicate – to inform, to share our viewpoint, to educate, and to sell. Communications guru Barbara Evers would argue that all these forms of communication are in fact forms of persuasion.

In this course Barbara Evers and Wofford Jones walk through tips and techniques to take advantage of when you’re seeing to communicate and persuade. Modules include:
• 01: The Core of Communication
• 02: Understanding the Persuasion Situation
• 03: Essential Elements of Persuasion
• 04: Logical Data
• 05: Reputation and Character
• 06: Emotional or Passionate Appeals
• 07: Recognizing the Different Elements
• 08: Neuro-Linguistic Programming (NLP)
• 09: NLP Part 2
• 10: Framing
• 11: Other Tips

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